![]() For example, using clients’ names in subject lines is a proven tactic to increase open rates by 14.68%. But there is more you can do in that direction. List segmentation is essential to making your newsletters more personalized. If you do it the right way, that’s a win-win: people get the information they need, and you get more positive reactions in return. Then, send personalized content to each group - for example, give parents brushing tips for kids or inform elderly patients about special offers for their age group. First, break your mailing list into groups, or segments, based on common characteristics (demographics, location, interests, etc.). But there is a guaranteed method to make your newsletters more targeted - a common email marketing practice called list segmentation. Segment your mailing listĪs we’ve just mentioned above, bombarding your contacts with irrelevant information might compel people to mark your newsletters as spam some of them might choose to unsubscribe altogether. To avoid that, use professional email marketing tools when working with bulk emails. As a result, the recipients’ email services might mark them as spam. In that case, emails don’t have a specific signature that allows servers to recognize them as 100% trustworthy. For example, if you send out too many newsletters or continuously fail to provide value, people might mark your emails as spam manually.īut one of the most common reasons why marketing emails end up in the spam folder is sending out bulk emails without a professional email service provider. But emails that are not necessarily spam might also end up there. Spam is unwanted junk mail that is usually filtered out by email services and eventually ends up in the trash folder. To avoid negative reactions and start your communication on the right foot, always request permission to add your clients or prospects to your mailing list - for example, by adding the subscription page to your dental website. That, in turn, is a great way to beat the competition and, eventually, win more clients. Last but not least, providing expert materials on such topics as dental health and care helps establish you or your company as true professionals people can trust. Sending out promo offers and discounts can help you lift conversion rates and, eventually, boost sales - either by driving traffic to your website or online store, or by encouraging direct calls to your dental office. ![]() work in a similar manner when you provide links to your website page in the email body. Providing bits of engaging content in your newsletters (blog article excerpts, for instance), accompanied by links to your dental practice or company website, helps drive traffic and move your clients down the marketing funnel. If your clients or prospects find the contents of your emails compelling enough, chances are they’ll pass that information along to their contacts. Newsletters typically contain shareable content - something that might be useful to many people (more on that later). For dentists, sending out newsletters that keep patients engaged is an effective way to retain them and encourage more visits. ![]() ![]() Here’s what incorporating newsletters into your dental email marketing strategy can do:Ĭlients that keep coming back are the best clients: they are loyal, plus they don’t cost as much as the new ones in terms of marketing. They are typically aimed at informing and educating clients, which makes them indispensable as an integral part of email marketing campaigns in all industries, dentistry included. Across all types of marketing emails, newsletters are among the most common.
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