Farmacy is also Leaping Bunny Certified as well as partnered with ClearForMe, a comprehensive ingredient database that features over two million ingredients to help standardize information and make product discovery more transparent for customers.īut enough of what’s inside-the brand puts an equal-amount of effort towards its packaging, which is 100% waste-free, meaning every bit is made with recycled material and is recyclable itself. To that end, many ingredients used in Farmacy products are upcycled from the food industry to keep them from going to waste. ![]() “We take pride in redefining the business of beauty and being cruelty-free and vegan conscious,” Birli said. In creating its ever-expanding collection of products, the brand abides by a list of 10 “Clean Commandments,” geared toward only using ingredients that are free of known irritants and harmful substances, non-GMO, cruelty-free, tested for use on all skin types, and sourced from local and organic farms. “We work with pioneers in sustainable farming, and our team works to unlock the power of those naturals to create clinically-validated formulas with proven results.” “We are farmer-cultivated, science-activated,” Birli said. On that note, Farmacy knows a few things about farming. According to Catherine Birli, the brand's global head of PR and partnerships, “Farmacy was founded on the premise of bringing people closer to nature and finding ways to help incorporate nature into their daily lives.” But what distinguishes Farmacy from, say, ecotourism, is its “farm-to-face” philosophy, inspired by the age-old farm-to-table method, to ensure only high-quality, vetted ingredients make it into each product. However, on paper, you might not even realize Farmacy is a skincare brand at first. Also, the cult favorite Honey Savior salve has a laundry list of uses, including lip balm, cuticle caretaker, hair tamer, DIY cream blush, sunburn soother, eyebrow pomade, and even an anti-friction remedy perfect for runners.įarmacy champions everything clean beauty stands for, both in practice and in product. Other brands you'll love: Youth to the People, Drunk Elephant, Glow Recipe, Tatchaįun Fact: One Green Clean is sold every second globally. Most popular product: Green Clean Cleansing Balm Pricing: $$-$$$ (most products are $40 and above)īest known for: Being an eco-conscious beauty brand focused on using responsible, farm-sourced ingredients to make thoughtful, cruelty-free skincare and body care formulas. ![]() It takes a conscious and committed philosophy (and not just fancy marketing speak), and that’s where Farmacy shines like it’s made of sunlight. While "clean beauty" standards remain inconsistent and can be daunting, we've created our own guide to help you understand certain ingredients for yourself, and the industry is slowly but surely shifting toward a multi-faceted approach that champions brands with high-quality formulas and eco-friendly processes. ![]() Certain companies have focused on an eco-conscious mindset in everything from production to packaging, while others have focused on formulas, advertising which much-talked-about ingredients are (and aren't) in their products. With no set definition, “clean beauty” became a wildly popular marketing term in just a few short years, which has left customers unsure of which products are best to use as brands have set all different standards of what "clean" means to them. What started as a decent effort to steer the industry towards quality, eco-conscious formulas while excluding certain harmful ingredients turned into the age of ambiguity.
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